Google Adword Specialist

 

Google Adword Specialist

 

A Google Adwords specialist is the role who manages the google adword campaigns online. They are having the advertising skills and tactics to promote any business in online market and generate leads.

They start with following research and activity for a campaign successful.

1- They analyse the nature of business and market trends & competitors.

2- They do plan for campaign structure & Adwords budget.

3- They choose wisely the campaign features which can suits for a good result delivery.

4- Analyse the trending paid keywords.

5- setup the campaign structure.

6- Set the Goal to track the conversions.

7- Optimize the daily basis your campaign.

8 - Use the automation tools to optimize the campaigns in right way.

9- Review the campaign performance, budget and result.

10 - Analyse the ROI and Conversion matrix and complete report

Thanks. Let me know your suggestions if i missed anything.

 

A Google AdWords specialist is a person who has PPC knowledge and who can set up your PPC campaign in Google AdWords and manage Pay Per Click media strategies for clients.

Key Functional Areas of Responsibility for PPC specialist

1. Sets up your PPC campaigns

2. Conducts keyword research to create a list of keyword phrases.

3. Create AdWords Ads

4. Ab split Tests by creating different headlines and different ad copy

5. Manages your bids

6. Add negative keywords

7. Perform daily account management and Check campaign performance

8. Provide landing page suggestions

9. Pause Underperforming Keywords

10. Impression Share Report

11. Monthly Keyword Comparison

12. Historical Performance Review

 

 

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