Copy Writer Job Summary

We have a need of a Copywriter who can connect with our customer base through multiple channels. In this role, you’ll be responsible for creating marketing materials, product descriptions and direct email. We work in a fast-paced market that occasionally requires irregular work hours and quick turnarounds, so flexibility is critical for success in this position. We are looking for a candidate who is creative, innovative and able to easily adapt to rapid changes in consumer preferences. The ideal candidate will be comfortable working in a collaborative environment and using data to make marketing decisions. We are focused on providing a best-in-class customer experience, and you will have a significant role in helping us achieve that goal.

Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.

The typical creative process can involve:

Discussing the client's core message and target audience

Brainstorming visual and copy ideas with other members of the creative team

Writing and presenting a few options to clients

Modifying copy until the client is satisfied

Overseeing the production phase.

The types of projects and clients vary widely, although some copywriters may specialise in an industry sector. They may also specialise in producing copy for:

Above the line advertising, which uses mass media like TV, cinema, interactive media, posters and radio scripts to promote brands

Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail.

The copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts. Usually working on multiple projects, the typical creative process can involve:

Meeting with account executives to discuss the client's requirements and core messages

Familiarising themselves with the product, target audience and competitor activities in the market

Brainstorming ideas and concepts for the visual and words with other members of the creative team

Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts

Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)

Modifying copy until the client is satisfied

Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies

Casting actors and models to appear in adverts

Accuracy is essential. The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice. Although proofreaders may examine the final copy, copywriters are also responsible for checking spelling and grammar.

 

Skills and personal qualities:

 

An advertising creative copywriter/director should:

Be highly creative and imaginative, and curious about clients' products or services

Be skilled in writing clear, concise and grammatically correct copy

Understand the different language styles that appeal to various target markets

Have excellent interpersonal and communication skills

Work well in a team and with a range of creative people

Be able to work under pressure and manage workloads effectively

Be highly self-motivated and well organised

Be able to see other people's points of view and take on board feedback

Work within strict budgets

Have an eye for detail

Possess good leadership, people and project management skills.

 

Interests:

It is important that creative copywriters maintain an interest in:

Commerce, popular culture, and new advertising trends and techniques

Why loyal customers buy certain products

Competitor activities and successful campaigns being delivered by other agencies.

 

 

  

Responsibilities for Copywriter

Write copy for a variety of media including social, print, video, and online

Edit and proof work to ensure high editorial standards are met across all content outputs

Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging

Drive brand consistency across all company communications

Develop and implement brand guidelines

Stay current on trends and competitors within the editorial sphere

See projects through the whole creative lifestyle, from inception to deployment

 

Qualifications for Copywriter

Bachelor's degree in English, Journalism, Marketing, or Communications

3-5 years experience in content marketing or copywriting, preferably with an agency

Knowledge of Microsoft Office Applications

Strong creative thinking skills and ability to think conceptually

Comfortable working independently with little direction under tight deadlines

Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar

Proven ability to demonstrate brand voice

Strong attention to detail

Excellent portfolio of work

 

  

If you live the power of a big story and take pleasure in picking the perfect poetry, then this is the place for you. If you’re bold enough to swim into the waters of PR, marketing, advertising, digital social, and everything in-between, then this is the place for you.

Our Creative Team is open to any location in the US for this position but please note this person will be working with the New York based Creative team.

About You

Flexible and versatile writing style and voice, with the ability to vary tone across clients

Extensive portfolio of great creative work across a wide range of media types ideas. And more ideas, even when your first ideas didn’t go anywhere. And then even more ideas when the ideas that came after your first ideas didn’t go anywhere

Ability to think strategically and activate creatively

Social skills to work well with others, the patience to collaborate, the positive attitude that developing great work commands

Dexterity to juggle multiple projects at once

Talent to do all of this with a smile and, occasionally, some well-timed sarcasm

A ‘first to show up and last to leave’ work ethic

 

This role will create compelling content for a wide array of marketing from print to digital including product launches, sell sheets, web copy, emails, blog posts, and video scripts. The ideal candidate will be able to understand complex technologies and write one way for consumers and another for our dealer base. Candidate would help us expand our digital footprint and drive more value through online content and help drive leads and subscribers using SEO best practices to generate traffic. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience, and an understanding of the automotive market.

Key Responsibilities / Requirements:
• Collaborate closely with Senior Creative Manager and Graphic Designers.
• Technical and Creative writing skills is a must.
• Examples of targeted writing to different audiences within and cross channel, B2B and B2C writing included.
• Proven record for digital copywriting including, understanding keyword optimization, meta descriptions, and social media parameters.
• Ability to streamline the revision process and manage version control.
• Flexible and open to changes as they arise.
• Edit content produced by other members of the team.
• Help build claims database to ensure compliance and consistency across materials.
• Follow a development timeline to ensure tasks are being completed on time.
• Translate brand standards or overarching creative concepts and flesh out into all campaign copy.
• Strong proofing skills to ensure proper standards are met.

Qualifications

Required Skill Sets and Behaviors:

• Education: Bachelor’s in English, Journalism or related field
• Experience: Minimum of 3 to 5 years writing for a B2C and B2B audience
• Robust portfolio of published work in consumer and channel writing
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• The ability to consistently meet tight deadlines
• Expert knowledge AP writing standards
• Other highly preferred behaviors that will help ensure Candidate’s success
o High sense of ownership
o Adaptive, agile: manage risks and ambiguity and move forward developing plans and options, creative and flexible
o Intellectually curious: to help understand audience and stakeholder needs
o Collaborative: work within and across the organization effectively, team player
o High energy, action-oriented, self-starter: highly motivated, bias toward action, sense of urgency, able to work without direct supervision
o Results-driven: deliver projects on-time and meet quality and brief expectations

 10 Best Copywriter Job Descriptions

Copywriter Job Summary 1

The Copywriter will be a seasoned creative leader that works closely with the Content Manager, has experience across categories and clients, and is experienced with channel integration. Superior writing and strong conceptual communication (big ideas) are a must. Daily tasks include writing original copy and slogans for advertising campaigns, editing and maintaining brand consistency across all channels, and working with the digital/print/video production team to craft ideas that work well within budget. Must be a polished communicator with an action-oriented focus, capable of solving communication challenges, and developing original solutions. Should be a creative thinker with prolific ideas, able to juggle multiple projects under tight deadlines. Familiarity with trends in retail advertising (and advertising in general) and knowledge of the promotional spectrum are helpful. Strong proofreading skills required. Some design knowledge—fonts, layouts, etc.—to optimize the effectiveness of all materials, is preferred.

Copywriter Duties & Responsibilities 1

Develop and create effective, engaging concepts for promotions that support business objectives that adhere to established brand voice

Produce strategic creative solutions, develop concepts, and write copy for a variety of retail marketing projects

Collaborate with Content Manager, Creative Directors, Designers, Account Managers and Client to determine the conceptual and copy direction of branding and advertising initiatives

Work with Creative Directors and Designers to ensure copy tone and style are consistent with visual tone and style

Write compelling and fresh retail marketing and digital content on a daily basis

Write copy and messaging for new business pitches, print, digital and creative comps

Write and develop case studies

Present messaging strategies and recommendations to client

Work closely with Content Manager to create and refine processes and implement content creation efficiencies

Work with and guide copywriters in all areas of marketing copy projects

Copywriter Requirements & Skills 1

Degree in English, Journalism, Communications or a related field

5 years experience, preferably a combination of in-house and agency work

Strong retail copywriting skills and knowledge of editing procedures

Experience in Retail industry a plus

Solid presentation skills

Good people skills and a sense of humor

Copywriter Job Summary 2

We are seeking a forward-thinking, creative Copywriter to, first and foremost, deliver amazing copy and, second, collaborate with our internal team. We are looking for someone who works well in a collaborative environment and is capable of both revolutionary ideation and rapid execution. As the Copywriter you will be expected to deliver amazing copy for conversion-driven landing pages, branded collateral, social content, event collateral, and even some traditional advertising (print, radio, TV)—not to mention any ad hoc requests that come your way.

Copywriter Duties & Responsibilities 2

Assist content team

Create copy that adheres to established brand voice, tone, and guidelines

Deliver conversion-oriented copy for landing pages and other online channels

Ideate branded collateral that achieves the goals of project stakeholders

Generate in-product copy that shows personality while staying functional

Produce traditional advertising copy that stays on concept for current campaigns

Deliver engaging social content to support promotions and marketing initiatives

Collaborate with designers and front-end developers for overall performance of deliverables

Edit others’ copy to be succinct and benefit driven

Assist in brainstorming big ideas (and/or naming them)

Proofread your own copy and meet deadlines

Copywriter Requirements & Skills 2

1-3 years of web/marketing/traditional copywriting

Bachelor’s degree in advertising or related field

Experience writing for a specific brand (in-house, freelance, or agency) across multiple media

Familiarity with web copywriting best practices

Ability to articulate why our copy will work for each target audience

Efficient time management and proofreading skills

Eagerness to learn, grow, and incorporate feedback

Portfolio and/or writing samples

Copywriter Job Summary 3

We are looking for a highly-motivated, creative Copywriter who has a passion for creating copy that will engage and persuade customers to take action. The ideal candidate is a results-driven professional that loves to work collaboratively and cant resist a challenge.

Copywriter Duties & Responsibilities 3

Collaborate with a content team to deliver messaging for sales funnels, email, and video content that drives interest around various product launches

Craft stories that illustrate the general opportunities around investing; while keeping our customers informed of this ever-changing market

Work with the design team to place copy in digital advertisements, sales funnels, web pages and email

Research, interview and ideate with the content and analyst teams to ensure we are providing genuine, accurate points of view

Write SEO-rich content that will drive organic audiences to our products and services

Lead messaging conversations around testing against control to improve sales funnel or email performance

Additional copywriting duties as assigned

Copywriter Requirements & Skills 3

Three years of copywriting or related Marketing experience

Prior experience working within a Marketing team

Degree in Communications, English, Marketing or related career experience

Demonstrated experience with SEO and content writing

Copywriter Job Summary 4

Create and manage all consumer-facing and branded written content that is compliant, on-brand and true to brand voice strategy. Will generate ideas for content based on data, customer insights, brand strategy, and industry trends. These ideas will be well-researched and brought to life with clarity and speed and will support meeting our company audience growth and net promoter score goals. Work closely with regulatory to preserve intellectual property, ensure proper use of trademarks, and leverage competitive marketing claims while always remaining conservative and safe.

Copywriter Duties & Responsibilities 4

Own primary responsibility for the voice of each brand, ensuring all creative ideas are aligned to strategic briefs.

Oversee any freelance copywriters

Infuse the brand values into all copy and excite, educate, and engage the market.

Proof and sign off on all printed materials and digital content to ensure accurate, error-free copy.

Partner with Sales team on sales collateral, training materials, in-store displays, and point of purchase.

Create and edit existing website copy, delivering an engaging, mobile first experience.

Use proven strategies to improve search ranking of blog posts (titling, SEO, etc.).

Copywriter Requirements & Skills 4

Excellent oral and written communication skills as well as excellent interpersonal skills and ability to interact with people at all levels.

Detail-oriented and meticulous, able to uphold quality standards of style and grammar to produce high-quality edited content.

Effective at time management, able to prioritize and manage multiple projects successfully under tight or changing timelines.

Bachelors degree in Marketing, Writing, Communications, or related field.

2 to 5 years of experience writing including brand campaigns, eCommerce, email campaigns, social media, and blogs.

Solid knowledge of software tools: Office Suite and Google Suite.

Copywriter Job Summary 5

We are in search of a Copywriter with at least two years of experience in the field, who can provide professionally published (print or online) writing samples. Basic web knowledge, a rudimentary understanding of the StoryBrand framework, and writing for SEO is preferred, as well as grammar nerds who love to proofread (and have already identified how we could have made this posting better).

Copywriter Duties & Responsibilities 5

Writing clear, concise, and grammatically correct content for a variety of media, including social, print, email, video, and online.

Driving the creation of original concepts that result in effective and compelling communication.

Utilizing different language styles and tones that represent various ministry voices and appeal to various target markets.

Developing and maintaining a clear and consistent brand voice.

Proofreading written and digital products for spelling, grammar, punctuation, syntax, usage, consistency, and brand voice.

Verify the accuracy of all referenced facts (e.g., times, dates, statistics) and double-check cross-referenced materials.

Review content with an eye towards campaign, ministry, and brand consistency.

Copywriter Requirements & Skills 5

Proficiency in word-processing and editing software (e.g., Microsoft Office, Google Drive)

Knowledge of various style manuals (e.g., AP Stylebook, Chicago Manual of Style)

A degree (or working towards a degree) in English, journalism, communications, or a related field.

Organized, able to work on tight deadlines, able to be flexible with change, feedback, and constructive criticism.

Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.

A diverse portfolio featuring a variety of media and formats (e.g., social media captions, television/radio scripts, search engine optimized (SEO) web content, blog posts, bylines, and direct marketing email.)

Copywriter Job Summary 6

The Copywriter is responsible for developing campaign concepts. The Copywriter will deliver the words and verbal content that accompanies all visual elements.

Copywriter Duties & Responsibilities 6

Immerse yourself within the client, the brief and the target audience in order to create effect campaigns.

Successfully liaise with clients and interpret briefs.

Write clear, persuasive, original copy and stories; this includes (but is not limited to) creating scripts, slogans, catch phrases and messages for ad campaigns.

Proofread copy for spelling and grammar errors.

Own responsibility for content, tone and voice of brand messaging across media, including, but not limited to, TV, print, OOH, retail, environmental, digital and experiential.

Regroup with the Creative Director and Business Leadership team throughout creative process, leading up to the presentation of ideas to clients.

Be involved in the creation and presentation of client pitches.

Understand our clients’ business objectives, and create work based on our target audience.

Develop a familiarity with the competitive environment and current work being done by other agencies.

Amend and revise campaigns in response to client and colleague feedback.

Oversee campaigns from conception to completion.

Attend meetings at production houses and with potential directors, editors, and finishing partners.

Work directly with partners (both in-house and out-of-house) during the editing process.

Mentor new creatives, reviewing their 'books' and managing new teams on placement with the agency.

Do all of the above (and be all of the below), working within the rails of strict budgets.

Copywriter Requirements & Skills 6

Be highly creative.

Work well as part of a team, with a range of people, but also be action-oriented as an individual (in other words: that entrepreneurial spirit).

Possess and encourage high degrees of initiative, drive, energy, accountability, creativity and maturity.

Be able to work under pressure and move with the storms of pitches, brainstorming sessions, and tight deadlines with flexible agility, a good sense of humor, and solid focus.

Be highly motivated and well organized.

Keen eyes for the details are a must.

Have excellent interpersonal and communication skills; demonstrate the ability to present thoughts clearly, accurately, and succinctly.

Have a thorough understanding and refined sensibility towards storytelling and conceptual writing.

Highly versed in the most recent version of Microsoft Word, TextEdit, or Notes.

3+ years of professional experience in journalism, promotions, marketing, advertising or editing may substitute for formal training.

Bachelor's degree in a directly related field, such as advertising, journalism or scriptwriting, preferred.

Digitally savvy; MUST be proficient in Google and Microsoft Office suite.

Copywriter Job Summary 7

The Copywriter is responsible for using his/her writing and referencing skills to enhance the Agency’s copy offerings to the Client. The Copywriter is responsible for understanding the copy platform for each assigned account.

Copywriter Duties & Responsibilities 7

Demonstrate ability to develop creative work that is on strategy, with regular supervision

Demonstrate strong conceptual potential

Develop understanding of basic marketing principles

Demonstrate excellent writing skills

Attend regular status meetings

Develop adequate understanding of market research to create test materials and be an effective research attendee

Demonstrate ability to accurately reference and annotate all work

Work closely with editors to ensure accuracy in all work

Develop knowledge of Client's business-both the brand itself and people involved

Research medical and scientific information that pertains to Agency brands

Copywriter Requirements & Skills 7

College degree

1-2 years of experience, preferably in advertising or related field

Proficiency with word processing programs

Copywriter portfolio, or ""spec"" portfolio demonstrating strong creative abilities

Excellent oral communication and presentation skills

Copywriter Job Summary 8

We are looking for a passionate storyteller to craft thoughtful copy and create compelling content that elevates brand messaging to engage and activate customers across all channels. You will play a key role by communicating with the customer in an authentic way. In this position you will write copy for catalog, emails, website, social media and other formats to support product campaigns, business needs and brand vision. You will be responsible for driving the brand voice and upholding consistency across channels through tone, style and content, while also pushing to evolve with the business and customers. This role requires close partnership with the Visual Merchandising, Creative, Marketing, Social Media and Product teams to ensure strategic alignment and on-brand messaging.

Copywriter Duties & Responsibilities 8

Streamline copy across all channels to ensure one singular brand voice. Including, but not limited to: catalog, email, social media and the website

Craft engaging copy and story-lines that inspire, inform and entertain to deliver Merchandising, Marketing and Social Media messages to the customer

Edit and proofread copy through all stages of the creative process to ensure clarity, accuracy and consistency

Work cross-functionally to ideate and execute dynamic content stories that amplify trending and seasonal topics, brand campaigns, news and events

Perform other related duties and responsibilities as required

Copywriter Requirements & Skills 8

2-4 years copywriting experience

Degree in journalism, creative writing, English or related field

Highly creative writer with a portfolio showcasing inspiring storytelling approaches

Ability to craft clear, concise copy

Understands brand voice and can elevate and evolve copy

Excellent attention to detail

Strong communication skills; able to articulate a vision, strategy or idea clearly

Experience with WordPress and social media a plus

Ability to communicate effectively with different teams and at all levels of the organization

Strong organizational and time management skills

Creative problem solver

Ability to thrive in a fast-paced environment, handle multiple projects at once, work within tight deadlines and adjust to changes in priorities at any given time

Copywriter Job Summary 9

We're looking for a Copywriter to join our team. You'd join our band of content as the first person in charge of snappy short-form writing across email, the website, ads, social media, and more.

Copywriter Duties & Responsibilities 9

This role is about execution. Our team has a lot of ground to cover and a lot of copy to be written. Get excited about a wide variety of short-form projects.

Create a cohesive strategy for copy across all our channels. Make sure we're all telling the same story, and that that story's working for us.

Develop hypotheses about what we should say

Rigorously test these ideas and pivot accordingly

Work closely with content marketing, user education, community support, and sales to define a consistent brand voice and pull it through all our external communications.

Get to know our user segments and key use cases. Learn how to motivate our various audiences to take action and deepen their engagement with the product.

This includes regular conversations with users to understand how they talk about the product, and what they want to get out of it.

Constantly measure the results of your work and strategize how to send even more effective messages. Take responsibility for collecting, analyzing, and reporting data yourself.

Copywriter Requirements & Skills 9

You're a phenomenal writer with senior experience in copywriting, content marketing, or journalism. You love language and want to work somewhere you can get really creative.

You're also eagle-eyed about your writing. Typos are loathe to you. Errant punctuation? Unacceptable. You want to be our gatekeeper of quality.

You have a demonstrable track record of creating and slipping into different brand voices to reach different types of audiences. You can share campaigns that go beyond the basic.

You're fast, motivated by deadlines, and want to hone your craft on a team of storytellers.

Copywriter Job Summary 10

We are looking for a Copywriter to join the team. We’re looking for a creative problem solver who is passionate about telling stories and crafting work that makes the technical feel human and authentic. You're a conceptual thinker who can bring your ideas to life in new and inspiring ways. You must be comfortable working across all mediums. You have a strong point of view on concept, story and tone on behalf of brands. You have a high level of craft in all facets of your writing, from in-product to short and long form scripts. When you decide to make something, you see your vision from concept to launch without any hand-holding.

Copywriter Duties & Responsibilities 10

Write and concept big ideas for all mediums, including mobile, social, product, film, interactive, content, activations, OOH, print, events, experiential, events, etc.

A strong understanding of how writing and conceptual ideas can be used to tell a story on behalf of a brand and within a product

Communicate complicated technology topics in clear, concise ways to a non-technical audience

Present ideas in a clear and focused way that builds consensus within the team

Work collaboratively within a cross-functional team environment with art directors, designers, engineers, strategists and product managers

Create original, breakthrough work

Copywriter Requirements & Skills 10

7+ years experience at agency/in-house concepting and writing copy

A link to an online portfolio showcasing your work

Experience writing

 

 We are looking for a creative Copywriter to

write clear and concise copy for ads, social
media, and websites. Your words will inform
and engage target audiences.

Key Responsibilities-:

1. Write a clear, attractive copy with a distinct
voice
2. Interpret copywriting briefs to understand
project requirements
3. Collaborate with designers, managers, and
other professionals on different marketing
projects
4. Conduct high-quality research and analysis
5. Edit and proofread copy as needed

Key Skills -:

1.Knowledge of online content strategy and creation
2. Excellent writing, editing and proofreading skills
3. Strong research skills
4. Creativity
5. Collaborative spirit
6. Excellent time-management and organizational skills

 

Requirements

·         Creative/Out-of-the-Box thinking.

·         Excellent command over English language.

·         Expert in writing skills, imaginative concepts and proofreading abilities.

·         Ability to write attention-grabbing and hard-hitting copy that clearly puts the message across.

·         Should be good with concepts and script writing for TVCs digital films, Corporate AVs, Product videos, Explainer videos, within deadlines.

·         Well versed with Social media posts & content, client presentation write-ups, including merciless proof checking.

 

 The Position

We’re hiring Sr. Copywriter who can craft communication for both traditional and digital media. Who can drive a campaign from concept to execution in collaboration with business managers, art directors and media planners.

 

Joining: Someone who can join immediately.

 

Responsibilities

• Develop research and insight driven concepts that meet the requirements of the brief.
• Create and deliver presentations that communicate the campaign thought and rollout effectively.
• Ensure copy is compliant with strategy and brand guidelines.
• Craft communication for both traditional and digital media.
• Participate in new business activities.

 

Skills & Experience

• 4+ years of copywriting experience, preferably at an advertising agency.
• Know how to take an idea across mediums and effectively leverage the strengths of each one.
• Good verbal and written communication skills with an eye for detail.
• Candidates must stay current with advertising, technology and marketplace trends.

 

Expect an environment that is nurturing, collaborative and cognisant of the fact that there is life outside of advertising which can be had in its full glory, if one knows how to work smart.

 

Storytellers, right-brainers, animators, editors, writers, budding novelists, designers, graffiti artists, instaholics, tinkerers- that’s us. All making for a potent combination where the whole becomes greater than the sum of its parts. We are always on the lookout for talent that believes in the power of ideas and creativity to solve our clients’ business problems. 

 

 We are looking for innovative professionals who can:

● Write enticing, thumb-stopping ad hooks for IG & FB ads
● Write copy for product for packaging, website, emails, ads etc.
● Edit new ads in Animoto software or other video editing software
● Build accessory product pages by adding copy and photos to Shopify and CMS
● Job will require strong attention to detail, advanced organizational skills and ability to manage multiple projects simultaneously
● Software we use:
○ Slack
○ Google Suite
○ Canva
○ Klaviyo
○ Shopify
○ Notion
○ Airtable

Required Experience:
● Experience writing copy for CPG, ecommerce or tech
● Deep understanding of ecommerce copywriting best practices, along with a basic understanding of marketing and advertising KPIS like ROAS, CPC etc.
● Experience with Shopify and other website content management systems
● Experience learning new marketing software - video editing, graphic design, email marketing systems etc.
● Attention to detail, advanced organizational skills and ability to manage multiple projects at one time
● Experience writing social media ads (Instagram and Facebook) with proven track record of effectiveness (ROAS is our main KPI)
● Experience working with email marketing software
● Graphic design skills
● Experience with Shopify is a big plus