COPY TEST QUESTIONS & ANSWERS

 COPY TEST QUESTIONS & ANSWERS

 

  1. Tirma is a chocolate brand. They are introducing a new line of product of zero sugar chocolates. You need to design a campaign for the launch of the same. Here are the tasks:
    1. Campaign name and thought behind it 
    2. 2 activities to create a buzz and what mediums you want to target 
    3. 3 social media post copies 
  1. Kotak Mahindra Bank is eyeing to boost the sales of NETC FasTag in their next quarter. Plan a campaign (name and thought) with 2 Social media posts. 
  2. Buon Cibo is an Italian café based out of Pune. They have recently opened a second outlet in Pune itself and are planning to do a Christmas campaign, inviting people to dine-in along with some fun activities at the café.

 .        3 interactive activities you can conduct at the café for both kids and adults 

    1. 2 social media posts (1 for Christmas & new years each)
  1. Qmin is an IIHCL food delivery app like Zomato (they exclusively deliver food from restaurants of IIHCL partnered hotels). They are launching an exclusive Christmas menu and have the following social media requirements 

 .        A name for the menu (3 options)

    1. 3 social media posts to promote the menu 
  1. Write a short story from an eagles’ perspective. Imagine you are the eagle and go crazy with the scribbles. (At least 250 words)
  2. Describe yourself in 5 words and make 1 meme that suits your personality
  3. Write an abstract poem using these 5 words - Lake, flowers, singing, horse and meadows 

 

 

Reference links for the relevant brands

 

  1. https://www.instagram.com/tirmachocolates/
  2. https://www.instagram.com/kotakbankltd/
  3. https://www.instagram.com/buoncibotheitaliancafe/
  4. https://www.instagram.com/qminapp/

 

 

Note - Feel free to google more information if need be. Check out other social media accounts of these brands if these links aren’t enough and let there be lo limits to your imagination. 

 

 

 

 

 

 

 

 

 

 

 

 

Answers:

 

          Campaign Name and Thought Behind It

 

           Campaign Name:

           

           A silver tonic for the music aficionado

           Enjoy the entertainment with super Tirma Chocolates

           The best quality products for your taste bud from Spain

 

           Thought:

            Kishore Kumar doing a musical show with Lata Mangeshkar and   

            the audience is clapping with loud noise and whistle by 

            biting Tirma chocolates.

 

           2 Activities to create Buzz and Medium for target

                 

             Activities

 

  1. Share teasers
  2. Produce Videos

 

           Social Media Post Copies

 

           First

           Tirma brand is sugar-free chocolate with an authentic taste. It is 

           your bosom friend in every aspect of your life.

           From breakfast to dinner, the Tirma chocolate gives you    

          exhilarating energy to move. The Tirma chocolate will be available 

          in various shops nearby to your home.

 

          There is no choice. It's only Tirma Chocolate

 

          Second

          You have not tasted the Tirma Chocolate yet. It's a Zero sugar 

           chocolate can boost your motivation by nibbling and doing 

           something.

           Tirma chocolate is the most prestigious brand in Spain. It will not 

            upset you like other chocolate products. You can get it online or 

            by vising shops. So, don't delay, just get a packet of Tirma 

            Chocolate.

 

            Tirma Chocolate is going to rule forever.

 

             Third

              The perfect snack for your pleasure. Tirma chocolate is not making

            your good mood but tempting you to your best foot forward.

            It's diabetes-free chocolate to disappear your health worries and 

            give you a chance to bite more and more in your precious time.

            You can get it easily on your doorstep or in nearby shops towards 

             your home.

        

            Tirma Chocolate, The ultimate snack for the pleasant relish.

 

 

KMB Campaign name and thought

 

Campaign

Do you ever see a fast tag device technology for making toll payments directly?

Now it is possible through Kotak Mahindra Bank from the prepaid account linked to it. You can drive through toll plazas, continuously without any halt for cash transactions. It's a benefit for you that Kotak Mahindra Bank NETC Fastag is offering you. 

You can recharge/ top up the tag after the validity of 5 years. So, take advantage of this unique offer to make your drive hassle-free.

 

NETC Fastag - a unique trip-friendly solution from Kotak Mahindra Bank.

 

Thought

Cars are going for a highway trip on a cozy Sunday. The picnic party is in a jovial mood to savor this. Suddenly, traffic-jammed nearby the toll plaza but two cars are crossing the toll plaza by paying the toll tax through NETC Fastag. The cars are moving fast again to go to their destination and young to adults are happy-go-lucky for the everlasting spirit. 

 

Again Toll plaza comes, but two cars move easily in a jampack traffic.

A woman proclaims the poster of NETC Fastag

 

SOCIAL MEDIA POST

 

FIRST

Kotak Mahindra Bank is coming up with a unique solution.

Your driving will be easygoing with NETC Fastag. Your worries are over regarding driving.

 

It will give you an opportunity to flexible payment of your toll tax.

Don't pay cash in a rush hour only pay it through the prepaid account. you will also get a great cash-back offer from this. 

NETC Fastag is coming up to your easy driving benchmark.

 

Kotak Mahindra Bank makes your drives conventional

 

SECOND

Kotak Mahindra Bank is introducing NETC Fastag to decrease vehicular movement at the toll plazas. 

FASTag offers near non-stop motion of vehicles through toll plazas and the convenience of cashless payment of toll fees with nationwide interoperable Electronic Toll Collection Services. 

You will get an exclusive scope to entitled with Kotak Mahindra Bank by 

recharge FASTag account online through issuing member banks portal using UPI/ Credit Card/ Debit Card/ NEFT/ RTGS /Net Banking.

Ease of payments, no need to worry about change or cash payment.

You will be lucky to avoid long queues at tolls during festive times.

 

NETC Fastag - A clever product from Kotak Mahindra Bank

Which you can believe in for your driving solution.

 

Buon Cibo - Cafe

3 interactive activities you can conduct at the café for both kids and adults 

 

Karaoke Sing-Off

Organizing Karaoke nights are best suited at the café for both kids and adults. Throwing a challenge at kids versus adults is very entertaining. 

Karaoke nights are always exciting for a big group of kids and adults. especially when you have a big group of friends. It will generate good revenue for the next Karaoke Sing-off in Buon Cibo Cafe.

 

Dance Party

Dancing in grooving to jive, or try out some Indian classical and western dance. Rock your way to these places. There’s no dress code, or the need to bring in your partner. Just go there, mingle and dance away to glory. it will be an interactive activity for revenue-generating.

 

 Word Game

Word games like crossword puzzles, Cryptograms, Word Ladder, and Fill-Ins combine linguistic and logic skills that can give the perfect mental stimulation. As sedate as this activity may seem, the atmosphere can be quite electric when you have a competitive bunch of friends trying to prove their prowess over the language.

 

2 social media posts (1 for Christmas & new years each)

 

First

Christmas - Kids

Our Christmas has come for Kids

And Santa Clause is waiting for you

Christmas trees are lightening up to bring the Christmas spirit to Buon Cibo Cafe

 

Come, boys and girls, we have arranged an event for you. 

You will enjoy being our Santa Clause and take the gift.

You can savour also our delicious pizzas and pasta with a special offer.

Happy Christmas-Cibo Cafe

 

Christmas-Adults

Happy Christmas !!

Make your day auspicious with the holy spirit

 

A scrumptious Christmas day gala dinner with a different variety of gourmet Italian food which you will remember for

 

We are going to make you happy with offers and prizes

 

Celebrate the holiday with us.

 

New Year - Kid

Cheers to me kids, Happy New Year!1 Cibo Cafe!

 

We are going to make you happy with games, prizes, and snacks

A lot of fun and frolic is created for you

 

Your Little dream will go to fulfill as we are ready to arrange a lot of fun and frolic for your entertainment.

You just come forward and fall in love with Cibo Cafe. 

Savor the exquisite dining choice of pasta and pizzas with us.

 

Cibo Cafe! Kid's friendly Italian restaurant.

 

New Year - Adult

 

Good time to rejoice yourself!!

Happy New Year! Cibo Cafe!

 

A lot of things: Authentic Italian cuisine, DJ, Light & Sound, and many more. Our impeccable service and our ambiance that is sophisticated and exclusive. 

 

Come, discover and join the week-long celebration of Cibo Cafe and discover exciting new dimensions of exhilaration.

 

Cibo Cafe

Experience o9f exotic spirit

 

Qmin is an IIHCL food delivery app an exclusive Christmas menu and have the following social media requirements 

a.                 A name for the menu (3 options)

    1. 3 social media posts to promote the menu 

 

A name for the Christmas menu (3 options)

 

1. The Lobster Mac

2. Roasted Chicken with mushroom

3. Sprout, comte, and walnut tart

 

3 social media posts to promote the menu 

 

Social Media Post for Lobster Mac

 

Lobster Mac

Rs. 500* onwards

 

Your tongue-twisting magic lies in the Lobster Mac.

No choice. Only fall in love.

 

Indian / Asian / European delicacies

 

Enjoy 20% savings. Use Qmin code

Download the Qmin app to order

 

Roasted chicken with mushroom

Rs. 350* onwards

 

Being succulent by eating Roasted chicken with mushroom

Relish yourself with a great satisfaction

Refound your energy with every dish.

Fabulous week-long menus

 

Download the Qmin app to order

and get directly into your home.

 

 

 Sprout, comte, and walnut tart

 

Real satisfaction includes delicious bites and the flavor of the foods.

When you're quite sure that cuisines are world-class, 

then you will buy our menu without any hitch.

 

The best seasonal sprouts this Christmas with this yummy tart.

 

You don't have to think much. Only to knock us by online.

 

Get Qmin code and 

Download the Qmin app to order

 

 Sprout, comte, and walnut tart

100% satisfaction guarantee

 

Write a short story from an eagles’ perspective. Imagine you are the eagle and go crazy with the scribbles. (At least 250 words)

 

Tuben-The epitome of the spirit

 

Tuben, an eagle is flying drastically across the globe. He has two options, either fall and dies or fly sorely to be famous. Tuben has to cross the landmark in a short span. He has decided to scale up Mount Everest rock. Tuben started one morning to fulfill his aim in life. When he came to Himalaya at night, he understood the trouble of quivering cold. He has taken shelter in a big banian tree in Himalayan forest. The next day he has able to reach some good height. He has already come to the ice zone and he has seen a lot of dead bodies lying on the rock ice. Suddenly, ice rain has started, and Tuben becomes weak and energy less. He thought he will fall now in the ice zone. No, it will not happen, he cannot be defeated. He has flown the height of Everest anyway. Tuben is haphazardly trying to eradicate him from the dangerous area and he finally succeeds to go to the different side of the peak where ice rain is not happening. Tuben is now worried free and nothing can be a barrier in his flying zone. He started flying with extreme intensity. A lot of night is gone, and Tuben has to handle a lot of obstacles to reach the height. One day he becomes ill and he is not getting the required spirit to fly, but there is no option. If he comes to the glacier, then he will die instantly. Tuben moves to fly very slowly. He has come nearby to the landmark, but there is no comeback. It is the difference between some feet. One week gone, Tuben has not reached the peak. But, Tuben is very much optimistic, if he improves his flying speed, he will reach the landmark within two days. Sure, Tuben has reached Mount Everest after four days. Now, Tuben has crossed the landmark and made history.

 

Describe yourself in 5 words and make 1 meme that suits your personality

 

Describe yourself in 5 words

Creative, Original, Articulate, Spontaneous, and Enthusiastic.

 

1 meme that suits your personality

Obsession

 

Write an abstract poem using these 5 words - Lake, flowers, singing, horse and meadows 

 

LOVE ACHE

A ray of affliction felt in hearts

Though light fades away and the dusk spreads,

Crossing the meadow on a horseback

And singing a melody song to inspire

To engulf my vision, the great dread

That can’t ever find my unconditional love.

 

The smiling girl looks sweet lovely

That beats my senses, throbbing perfectly,

My rose flower is offering her my love

I know my horse can jump the lake;

To reach her and touch her hand

I know her by her walking style'

Through my everyday observation of mine,

You glow me, my dearest friend;

The sky is the mood of complete unsure

And pale my wishes into the futile zone.

 

Cherishes peeps you like a speck of light

And I muses my mind under a shroud of wonder,

Suddenly, the sigh exists with the fulfillment

Then I am vacant into the cyclic pleasure;

Come on, the taintless love, the perpetual love

And smile upon only my intense love.

 

 

Copy Writing

By

Amlan Basu

75067 21827

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