COPY TEST QUESTIONS & ANSWERS
COPY TEST QUESTIONS & ANSWERS
- Tirma is a chocolate brand. They are introducing a new
line of product of zero sugar chocolates. You need to design a campaign
for the launch of the same. Here are the tasks:
- Campaign name and thought behind it
- 2 activities to create a buzz and what mediums you
want to target
- 3 social media post copies
- Kotak Mahindra Bank is eyeing to boost the sales of
NETC FasTag in their next quarter. Plan a campaign (name and thought) with
2 Social media posts.
- Buon Cibo is an Italian café based out of Pune. They
have recently opened a second outlet in Pune itself and are planning to do
a Christmas campaign, inviting people to dine-in along with some fun
activities at the café.
.
3 interactive
activities you can conduct at the café for both kids and adults
- 2 social media posts (1 for Christmas & new years
each)
- Qmin is an IIHCL food delivery app like Zomato (they
exclusively deliver food from restaurants of IIHCL partnered hotels). They
are launching an exclusive Christmas menu and have the following social
media requirements
.
A name for the menu (3
options)
- 3 social media posts to promote the menu
- Write a short story from an eagles’ perspective.
Imagine you are the eagle and go crazy with the scribbles. (At least 250
words)
- Describe yourself in 5 words and make 1 meme that suits
your personality
- Write an abstract poem using these 5 words - Lake,
flowers, singing, horse and meadows
Reference links for
the relevant brands
- https://www.instagram.com/tirmachocolates/
- https://www.instagram.com/kotakbankltd/
- https://www.instagram.com/buoncibotheitaliancafe/
- https://www.instagram.com/qminapp/
Note - Feel free to google more
information if need be. Check out other social media accounts of these brands
if these links aren’t enough and let there be lo limits to your
imagination.
Answers:
Campaign Name and
Thought Behind It
Campaign Name:
A silver tonic for the
music aficionado
Enjoy the entertainment
with super Tirma Chocolates
The best quality
products for your taste bud from Spain
Thought:
Kishore
Kumar doing a musical show with Lata Mangeshkar and
the audience is
clapping with loud noise and whistle by
biting Tirma
chocolates.
2 Activities to
create Buzz and Medium for target
Activities
- Share teasers
- Produce Videos
Social Media
Post Copies
First
Tirma
brand is sugar-free chocolate with an authentic taste. It is
your bosom friend in
every aspect of your life.
From breakfast to
dinner, the Tirma chocolate gives you
exhilarating energy to
move. The Tirma chocolate will be available
in various shops nearby
to your home.
There is no choice. It's
only Tirma Chocolate
Second
You have not tasted the
Tirma Chocolate yet. It's a Zero sugar
chocolate can boost
your motivation by nibbling and doing
something.
Tirma chocolate is the
most prestigious brand in Spain. It will not
upset you like
other chocolate products. You can get it online or
by vising shops.
So, don't delay, just get a packet of Tirma
Chocolate.
Tirma Chocolate
is going to rule forever.
Third
The
perfect snack for your pleasure. Tirma chocolate is not making
your good mood
but tempting you to your best foot forward.
It's
diabetes-free chocolate to disappear your health worries and
give you a chance
to bite more and more in your precious time.
You can get it
easily on your doorstep or in nearby shops towards
your home.
Tirma Chocolate,
The ultimate snack for the pleasant relish.
KMB Campaign name and thought
Campaign
Do you ever see a fast tag device technology for making toll
payments directly?
Now it is possible through Kotak Mahindra Bank from the prepaid
account linked to it. You can drive through toll plazas, continuously without
any halt for cash transactions. It's a benefit for you that Kotak Mahindra Bank
NETC Fastag is offering you.
You can recharge/ top up the tag after the validity of 5 years.
So, take advantage of this unique offer to make your drive hassle-free.
NETC Fastag - a unique trip-friendly solution from Kotak
Mahindra Bank.
Thought
Cars are going for a highway trip on a cozy Sunday. The picnic
party is in a jovial mood to savor this. Suddenly, traffic-jammed nearby the
toll plaza but two cars are crossing the toll plaza by paying the toll tax
through NETC Fastag. The cars are moving fast again to go to their destination
and young to adults are happy-go-lucky for the everlasting spirit.
Again Toll plaza comes, but two cars move easily in a jampack
traffic.
A woman proclaims the poster of NETC Fastag
SOCIAL MEDIA POST
FIRST
Kotak Mahindra Bank is coming up with a unique solution.
Your driving will be easygoing with NETC Fastag. Your worries
are over regarding driving.
It will give you an opportunity to flexible payment of your toll
tax.
Don't pay cash in a rush hour only pay it through the prepaid
account. you will also get a great cash-back offer from this.
NETC Fastag is coming up to your easy driving benchmark.
Kotak Mahindra Bank makes your drives conventional
SECOND
Kotak Mahindra Bank is introducing NETC Fastag to decrease
vehicular movement at the toll plazas.
FASTag offers near non-stop motion of vehicles through toll
plazas and the convenience of cashless payment of toll fees with nationwide
interoperable Electronic Toll Collection Services.
You will get an exclusive scope to entitled with Kotak Mahindra
Bank by
recharge FASTag account online through issuing member banks
portal using UPI/ Credit Card/ Debit Card/ NEFT/ RTGS /Net Banking.
Ease of payments, no need to worry about change or cash payment.
You will be lucky to avoid long queues at tolls during festive
times.
NETC Fastag - A clever product from Kotak Mahindra Bank
Which you can believe in for your driving solution.
Buon Cibo - Cafe
3 interactive activities you can conduct at the café for both
kids and adults
Karaoke
Sing-Off
Organizing Karaoke nights are best suited at the café for both
kids and adults. Throwing a challenge at kids versus adults is very
entertaining.
Karaoke nights are always exciting for a big group of kids and
adults. especially when you have a big group of friends. It will generate good
revenue for the next Karaoke Sing-off in Buon Cibo Cafe.
Dance Party
Dancing in grooving to jive, or try out some Indian classical
and western dance. Rock your way to these places. There’s no dress code, or the
need to bring in your partner. Just go there, mingle and dance away to glory.
it will be an interactive activity for revenue-generating.
Word
Game
Word games like crossword puzzles, Cryptograms, Word Ladder, and
Fill-Ins combine linguistic and logic skills that can give the perfect mental
stimulation. As sedate as this activity may seem, the atmosphere can be quite
electric when you have a competitive bunch of friends trying to prove their
prowess over the language.
2 social media posts (1 for Christmas & new years each)
First
Christmas - Kids
Our Christmas has come for Kids
And Santa Clause is waiting for you
Christmas trees are lightening up to bring the Christmas spirit
to Buon Cibo Cafe
Come, boys and girls, we have arranged an event for you.
You will enjoy being our Santa Clause and take the gift.
You can savour also our delicious pizzas and pasta with a
special offer.
Happy Christmas-Cibo Cafe
Christmas-Adults
Happy Christmas !!
Make your day auspicious with the holy spirit
A scrumptious Christmas day gala dinner with a different variety
of gourmet Italian food which you will remember for
We are going to make you happy with offers and prizes
Celebrate the holiday with us.
New Year - Kid
Cheers to me kids, Happy New Year!1 Cibo Cafe!
We are going to make you happy with games, prizes, and snacks
A lot of fun and frolic is created for you
Your Little dream will go to fulfill as we are ready to arrange
a lot of fun and frolic for your entertainment.
You just come forward and fall in love with Cibo Cafe.
Savor the exquisite dining choice of pasta and pizzas with us.
Cibo Cafe! Kid's friendly Italian restaurant.
New Year - Adult
Good time to rejoice yourself!!
Happy New Year! Cibo Cafe!
A lot of things: Authentic Italian cuisine, DJ, Light &
Sound, and many more. Our impeccable service and our ambiance that is
sophisticated and exclusive.
Come, discover and join the week-long celebration of Cibo Cafe
and discover exciting new dimensions of exhilaration.
Cibo Cafe
Experience o9f exotic spirit
Qmin is an IIHCL food delivery app an exclusive Christmas menu
and have the following social media requirements
a.
A name for the menu (3 options)
- 3 social media
posts to promote the menu
A name for the Christmas menu (3 options)
1. The Lobster Mac
2. Roasted Chicken with mushroom
3. Sprout, comte, and walnut tart
3 social media posts to promote the menu
Social Media Post for Lobster Mac
Lobster Mac
Rs. 500* onwards
Your tongue-twisting magic lies in the Lobster Mac.
No choice. Only fall in love.
Indian / Asian / European delicacies
Enjoy 20% savings. Use Qmin code
Download the Qmin app to order
Roasted chicken with mushroom
Rs. 350* onwards
Being succulent by eating Roasted chicken with mushroom
Relish yourself with a great satisfaction
Refound your energy with every dish.
Fabulous week-long menus
Download the Qmin app to order
and get directly into your home.
Sprout, comte, and walnut tart
Real satisfaction includes delicious bites and the flavor of the
foods.
When you're quite sure that cuisines are world-class,
then you will buy our menu without any hitch.
The best seasonal sprouts this Christmas with this yummy tart.
You don't have to think much. Only to knock us by online.
Get Qmin code and
Download the Qmin app to order
Sprout, comte, and walnut tart
100% satisfaction guarantee
Write a short story from an eagles’ perspective. Imagine you are
the eagle and go crazy with the scribbles. (At least 250 words)
Tuben-The epitome of the spirit
Tuben, an eagle is flying drastically across the globe. He has
two options, either fall and dies or fly sorely to be famous. Tuben has to
cross the landmark in a short span. He has decided to scale up Mount Everest
rock. Tuben started one morning to fulfill his aim in life. When he came to
Himalaya at night, he understood the trouble of quivering cold. He has taken
shelter in a big banian tree in Himalayan forest. The next day he has able to
reach some good height. He has already come to the ice zone and he has seen a
lot of dead bodies lying on the rock ice. Suddenly, ice rain has started, and
Tuben becomes weak and energy less. He thought he will fall now in the ice
zone. No, it will not happen, he cannot be defeated. He has flown the height of
Everest anyway. Tuben is haphazardly trying to eradicate him from the dangerous
area and he finally succeeds to go to the different side of the peak where ice
rain is not happening. Tuben is now worried free and nothing can be a barrier
in his flying zone. He started flying with extreme intensity. A lot of night is
gone, and Tuben has to handle a lot of obstacles to reach the height. One day
he becomes ill and he is not getting the required spirit to fly, but there is
no option. If he comes to the glacier, then he will die instantly. Tuben moves
to fly very slowly. He has come nearby to the landmark, but there is no
comeback. It is the difference between some feet. One week gone, Tuben has not
reached the peak. But, Tuben is very much optimistic, if he improves his flying
speed, he will reach the landmark within two days. Sure, Tuben has reached
Mount Everest after four days. Now, Tuben has crossed the landmark and made
history.
Describe yourself in 5 words and make 1 meme that suits your
personality
Describe yourself in 5 words
Creative, Original, Articulate, Spontaneous, and Enthusiastic.
1 meme that suits your personality
Obsession
Write an abstract poem using these 5 words - Lake, flowers,
singing, horse and meadows
LOVE ACHE
A ray of affliction felt in hearts
Though light fades away and the dusk spreads,
Crossing the meadow on a horseback
And singing a melody song to inspire
To engulf my vision, the great dread
That can’t ever find my unconditional love.
The smiling girl looks sweet lovely
That beats my senses, throbbing perfectly,
My rose flower is offering her my love
I know my horse can jump the lake;
To reach her and touch her hand
I know her by her walking style'
Through my everyday observation of mine,
You glow me, my dearest friend;
The sky is the mood of complete unsure
And pale my wishes into the futile zone.
Cherishes peeps you like a speck of light
And I muses my mind under a shroud of wonder,
Suddenly, the sigh exists with the fulfillment
Then I am vacant into the cyclic pleasure;
Come on, the taintless love, the perpetual love
And smile upon only my intense love.
Copy Writing
By
Amlan Basu
75067 21827
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