OTT Platform in Quora

 OTT (short for over-the-top), is a service that previously used satellite or cable to transmit, but now uses the internet. It can describe a large number of services you and I both use on a daily basis, like Netflix.

All of these services once depended on satellite or cable to exist (texts, video calls, and television) but now use the internet to perform the function instead. OTT has become more prevalent in the world of video because it interacts nicely with VOD. But, there are differences between the two: VOD vs OTT: Seriously, what's the difference? [Infographic]

OTT platfoms allow you to create OTT apps that deliver video content using the internet rather than cable or satellite TV. They allow your customers to instantly stream videos on both mobile devices (iOS and Android) and TVs using devices like a Roku Box, AppleTV, Android TV & Amazon Fire TV.

Launching an OTT video streaming app for TV and mobile devices on OTT platforms is one of the solid and sure ways to grow video website audience. Here are some more details what these apps are, how they can grow your business, how to launch them and which ones are best to launch: What is OTT and How They Grow Video Businesses

CTV & OTT has become a hot concept that offers one of the most effective ways of advertising in 2021.

There is a little misunderstanding between CTV and OTT. So I want to cover both. Generally speaking, both abbreviations are typically used interchangeably. The reason is CTV & OTT are directly related to two similar but very different concepts.

Over the Top (OTT):

OTT is a streaming resource providing content to viewers through the internet. OTT is just a different channel through which video content can be delivered to the final users. OTT content can be viewed on different devices, including computers, mobile devices, CTV devices, and more.

Services such as Netflix, Amazon Prime, Hulu, and others are known as OTT.

Connected TV (CTV):

Connected TV or CTV is any television that is connected to the internet and where users can stream content directly from the internet. Smart TVs that are connected to the internet or TVs that are connected to gaming consoles and other devices that enable streaming are called CTVs.

CTV examples:

• “Smart TVs” that stream video directly over the internet
• Internet-connected devices like: Roku, Chromecast, Fire stick, Apple TV and others that stream to a TV
• Game consoles such as XBox, Playstation, Nintendo, and others that stream to a TV

OTT Media

OTT “Over The Top” refers to streaming of audio or videos through the internet wirelessly.

OTT platform refers to an environment that enables your pre-recorded (VOD/AOD) or live audios or videos to deliver across your audience to listen or watch the content. OTT services are typically accessed via websites on personal computers, as well as via apps on mobile devices (such as smartphones and tablets), digital media players(including video game consoles), or televisions with integrated smart TV platforms.

There are several components that are required to deliver the content you are streaming on your OTT platform. Those are

 

1.    CDN (Content Delivery Network),

2.    Online video/audio Player,

3.    It infrastructure to handle the storage & data requirements,

4.    Streaming format,

5.    DRM (Digital Rights Management) to protect the piracy of your content,

6.    Mobile and TV apps to run your content on a device,

7.    CMS (Content Management System) to control your content usage by your audience,

8.    Monetization Method to make money from your content, and

9.    Analytics Dashboard to understand and analyze how your content is performing.

For an entrepreneur, this is really a mountain full of task to get everything in the process before launching his own OTT platform and requires a lot of investment building his manpower and IT infrastructure to get his platform ready for launch. The best approach is to go with a ready to launch SaaS platform like Muvi, where content owners can launch their platform in a single day, a fully-featured, end-to-end world-class platform.

If you are a content owner by yourself and want to launch your own OTT platform, then go ahead and give it a try!

 

OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable.

Techopedia explains Over-the-Top Application (OTT)

You can think of an over-the-top application as anything that disrupts traditional billing models - from telcos or cable/satellite companies. Examples include Hulu or Netflix for video (replacing your regular TV provider) or Skype (replacing your long distance provider).

The creation of OTT applications has led to a wide-ranging conflict between companies that offer similar or overlapping services. The traditional ISPs and telcos have had to anticipate challenges related to third-party firms that offer over-the-top applications. Think, for example, of the conflict between a company like Netflix and a cable company. Consumers still pay the cable company for access to the Internet, but they might get rid of their cable package in favor of the cheaper streaming video over the Internet. While the cable company wants to offer fast downloads, there is an inherent conflict of interest in not supporting a competitor, like Netflix, that bypasses cable's traditional distribution channel.

OTT has also been a vector in the proliferation of Internet TV, also known as IPTV, which is the legal distribution of videos and television content over the Internet. These video OTT services are obtained free online, from Youtube for instance and from other sites where more sustained and constant streaming video content are offered.

OTT is causing harm to network service providers. According to Ovum, a consultancy firm, telecoms are expected to lose $479 billion of revenue to VoIP OTT operators. And this excludes video and other OTT services. Now network carriers will want to react.

We have seen reactions in the past, with restrictions imposed on their networks. For example, when Apple’s iPhone was realeased, AT&T imposed a restriction to VoIP services over its 3G network. After pressure from users and the FCC, the restriction was finally lifted. Fortunately, we aren’t seeing many of those restrictions now. The telcos have realized that they can’t fight that battle, and that maybe they should content themselves with reaping the benefits of offering good 3G and 4G connectivity for users who use OTT services. Some network service providers even have their own OTT service (which is finally not really OTT, but rather an alternative to it), with favorable rates to its customers.

 

OTT service (Over the Top) is a technology that relates to any streaming service that delivers content over the Internet via the HTTP protocol. Content is transmitted from a service provider directly to ta user's device, avoiding the telecom operator. Users can access OTT services in several ways, including via computer, phone, tablet, smart TV, or gaming console. Here’s a good illustration of the concept.

There several types of OTT services:

·         Video. Provides users with a licensed library of TV shows and films, as well as original video content. Examples of such platforms are Netflix, Hulu, Tubi, Disney, Crackle, Xumo, Amazon Prime Video and Discovery.

·         Audio services for music streaming, such as YouTube Music, Amazon Music and Spotify.

·         Messaging and voice services that allow users to share text and voice messages, often to replace phone calls. The most popular providers are WhatsApp, Telegram and Facebook Messenger.

Why do users prefer watching OTT content today?

·         Exclusive content. OTT providers like Netflix and Amazon Prime offer plenty of unique and original content for their viewers, which is only available on their platforms.

·         Reasonable price. You can access thousands of movies and TV series through OTT services wherever and whenever without paying a fortune.

·         Multiple сompatibility. You don’t need to have a TV to get access to your favorite shows anymore. Instead, you can use mobile phones, smart TVs, computers, tablets or video game consoles.

 

OTT - technology or Over the Top is designed to deliver media content online over ISP networks. Through OTT, the signal is transmitted through an uncontrolled network from the media content producer and the providers have no possibility to influence the signal transmission. Transmission occurs via the HTTP protocol.

Benefit for the user:

- OTT technology makes it possible to stream content.

- You can watch your favorite TV programs around the world (the main thing is to have access to the Internet).

- Internet service providers have no control over the signal.

- You are not tied to the Internet Service Provider.

- You are not tied to the TV in your living room, watching TV on any device.

- A large number of interactive services and every year there are more and more.

Benefit for the content creator:

- Content owners have the opportunity to protect their content.

- Monetize viewings.

- Have the ability to open access to certain devices, such as TV set-top boxes.

- Possibility of constant expansion of a subscriber audience as OTT has no binding to any provider.

Today OTT is a rapidly developing technology to provide content and other services to the end-user. Therefore, if you have any additional questions related to Connected TV/OTT, contact our team Allroll.

In telecommunications, OTT or Over The Top service refer to those services when a provider delivers audio, video and other media over an IP network (such as the internet), bypassing the traditional operators network completely.

OTT Platform in a wider sense includes the entertainment section in which the contents are delivered over the internet bypassing the traditional broadcasting processes.

But for the Telecom industry, Telco-OTT is a response to the fact that users will have multiple devices like for example smartphones, laptops or other connected devices such as TVs, games consoles. These almost inevitably have various different access providers with the increase in public access to Wi-Fi.

However, OTT applications do not directly contribute to telecommunication operators’ revenue. They actively use the operator's infrastructure to provide their services. But these services require data subscription and hence funds are generated this way.

The popularity of OTT platform is driven by consumer demand and several factors like cost, features, convenience play a major role in tilting the scales in the favour of OTT.

 

OTT is shorthand for “over-the-top.” Broadly speaking it refers to any third-party solution that delivers a particular service via the Internet, thus bypassing traditional service providers.

The term originates from the media and entertainment space, where connected TV (CTV) devices — like Roku, Chromecast, Amazon Fire TV, and Apple TV — enable consumers to stream content online without purchasing bulky cable TV packages.

That said, the term has become common parlance in a variety of industries. In telecommunications, for instance, OTT messaging apps like WhatsApp and Signal enable users to send and receive messages without data plans.

Hope this clears things up! Let me know if you have any further questions about the OTT landscape. At 42matters, we provide app intelligence and app market insights for millions of apps across the most popular OTT CTV app stores. This includes the Roku Channel Store, Apple TV tvOS App Store, and Amazon Fire TV.

 

OTT stands for over the top.

OTT refers to film and television content provided via a high-speed internet connection rather than a cable or satellite provider.

Thus the name, over the top as it goes over the existing media services.

Some OTT platform examples are:

- Netflix

- SonyLIV

- Amazon’s Prime Video

- Voot

- Zee5

- Disney+ Hotstar

The ongoing COVID-19 pandemic and changing consumer behaviour has fuelled the rise of OTT apps and platforms.

With the continuous innovations in technology coupled with the changing viewing experiences, OTT platforms has been the talk of the hour.

The ease and convince it has to offer to its viewers, along with original content and cheaper subscription payment methods, compared to what cable had to offer, OTT media industry is booming for business.

Not only for viewers, but marketers as well are loving OTT advertising.

Marketers are able to reach their target audience more effectively than before and able to get the desired conversions by showing video ads to people that are actually interested.

Precisely for video marketers, OTT platforms is going to help them achieve their marketing goals in an unprecedented manner. That’s why OTT is the present & future of entertainment and the marketing industry.

 

1.    In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.

2.    hat does 'over-the-top' even mean?
The term refers to delivering content over the internet instead of through cable pipes or satellite signals. OTT offerings include direct-to-consumer services from individual networks like HBO (HBO Now) and CBS (CBS All Access) that don't require a pay-TV package, as well as slimmed-down multichannel TV services from the likes of Dish Network (Sling TV) and Sony (PlayStation Vue).