Twitter Ad Specs and Formats

 

Promoted Text

Reach a wider group of people or spark engagement from existing followers.

Pricing model: CPE or CPM

Tweet copy: 280 characters. Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.

 

Promoted Image

Reach a wider group of people or spark engagement from existing followers.

Pricing model: CPE or CPM

Tweet copy: 280 characters. Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.

Image width/height: We recommend a minimum width of 600 pixels, although larger images (i.e. 1200 pixel images) will be better optimized for when users click to expand images. Any height is acceptable, although if the height exceeds the width, we will crop to 1:1.

Aspect ratio:

  • Desktop: Any aspect between 2:1 and 1:1 is acceptable. For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 16:9 aspect ratio (for example, 1200 X 1400) we’ll crop to a 16:9 aspect ratio.
  • Mobile: 16:9

 

 

Promoted GIF

Reach a wider group of people or spark engagement from existing followers.

Pricing model: CPE or CPM

Tweet copy: 280 characters. Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.

Image width/height: We recommend a minimum width of 600 pixels, although larger images (i.e. 1200 pixel images) will be better optimized for when users click to expand images. Any height is acceptable, although if the height exceeds the width, we will crop to 1:1.

Aspect ratio: Any aspect between 2:1 and 1:1 is acceptable. For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 1:1 aspect ratio (for example, 1200 X 1400) we’ll crop to a 1:1 aspect ratio. OR 16:9 can be utilized.

GIF file size: Max 5MB

 

 

Promoted Poll

Engage your audience and gain valuable insights by adding interactive polls to your ads. You can promote your poll with text-only, an image, or a video.

Pricing model: CPE, CPM, or CPV for Video Polls ONLY (3s/100% in view, or 2s/50% in view, or 6s)

Tweet copy: 280 characters

Poll options: You can add 2-4 custom poll responses

Poll copy: 25 characters each. This does not count against the 280 you can include in Tweet copy.

Poll duration: Select a time between a minimum of 5 minutes and a maximum of 7 days.

Supported objectives: Engagements, Reach, Video Views (for Video Polls ONLY)

Image options: You can add Polls to a single Promoted Image

Image specifications:

  • 1:91 ratio for images
  • 1:1 ratio images will be auto-cropped to the above ratios
  • GIFs are not supported at this time

Video options: You can add Polls to a single Promoted Video

Video specifications:

  • 16:9 ratio for videos
  • 1:1 ratio videos will be auto-cropped to the above ratios
  • Videos will loop if the video length is under 60 seconds

 

 

Promoted Account

Build awareness and attract new followers by promoting an account to a targeted audience.

Pricing model: CPF

Tweet copy: 280 characters. Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.

Ensure there is actionable copy for this ad product.

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