Lead Generation Executive/ Business Development Manager
Job Description -
Expert in lead generation through Cold Calling, Email
Marketing & Social networking for Web, Mobile & Software Outsourcing
Services.
Must have minimum experience 2-4 years in qualified lead generation with an IT
Services based company. You will use your enthusiastic approach, logical and
techno-functional skills to generate high volume outbound telephone calls to
enterprise international customers, SMEs and Fortune 500 / 1000 companies. The
goal is to generate Sales Accepted Leads (SALs) which is phone based
appointments for our sales teams. The Leads will be exclusively for any Website
Development, Web Application Development, Mobile Application Development OR
Digital Marketing Services
Candidate Profile:
- Minimum 2-4 years experience of Lead Generation/ E-mail
marketing/Outbound Calling/ Business Development/ International Sales/ Tech
Sales in US / UK / AU / Middle East market. - Must be Internet savvy and
possess basic computer skills like Microsoft office, excel etc. - Expert
communication skills; including listening, verbal and written communication
skills - Experience in outbound calling that results in qualifying C-level, VP
and Director-level, Head IT / Manager IT, BusinessOwners contacts
Experience - 3
to 7 years
Annual CTC: Rupees
2,00,000 to 5,00,000
Keywords:
Business Development Management, Email Marketing,
International Sales, Lead Generation, Middle East, Outbound Calling, IT
Management, Written Communication, Computer Skills, Communication Skills
Locations: Noida
Business Development Manager (sales of Digital Marketing)
Job Description -
Responsibilities : Business
Development Executive are responsible for developing, generating and growing
new digital marketing business, creating innovative online marketing sales
plans and exhibiting expertise in digital marketing solutions.
Responsibilities include selling SEO, SEM, PPC, social
media, online reputation management, and more. Selling of these services will
be done for EUROPE and US location. The position demands an entrepreneurial
minded individual with high energy and strong motivation to sell. Maintain accurate
and up-to-date pipeline and forecasts. (We like increasing numbers!). A strong
candidate will have an excellent sale and closing skills.
Strong new business development skills.
Strong organizational skills and ability to handle multiple tasks and priorities;
demonstrated time management skills.
Need to be proactive self-starting individual with strong
attention to detail and able to work autonomously without direct supervision.
We are looking for candidates with a proven track record of
success driving revenue (e.g., ability to capture and close the deal), fierce
work ethic, excellent communication skills and understanding of digital
marketing, mobile and SEO advertising solutions.
What you will be doing:
Selling web and digital marketing services / solutions
including SEO, PPC, social media and ORM to overseas businesses.
·
Prospect new business and generate
new online marketing sales revenue.
·
Create effective and persuasive
proposals.
·
Consistently meet and exceed monthly,
quarterly and annual online marketing sales quotas.
·
Excellent presentation, negotiation
and customer relationship skills.
·
Maintain an active schedule of
prospecting calls.
·
Develop and maintain strong client
relationships and close sales.
·
Upselling of solutions in large
accounts and thus maximize revenue.
·
Numerate with a good level of
knowledge of MS Office Applications.
Experience - 2
to 7 years
Annual CTC: Rupees
2,00,000 to 5,00,000
Keywords:
Online Marketing, Business Development Management, Sales
Management, New Business Development, Prospecting, Digital Marketing, SEM,
Online Reputation Management, Advertising, SEO
Locations: Noida,
Mumbai
• Candidates with 6 to 10 years of experience
• Designing Digital Media Strategies that consists of Social Media and Digital Media Buying
• To identify and reach target audiences, as well as evaluate campaign success. Optimize ad campaigns according to geographic exposure, frequency, time spans and more.
• Planning short-term and long-term strategies for customer acquisition and brand awareness.
• Optimize media marketing campaigns to increase brand awareness and help achieve business goals. Evaluate the success of media strategies and campaigns
• To create & implement programatic campaigns for all business verticals of the company.
• Identify target audiences and understand their behavior and habits
• Determine the best media outlet mix for our campaigns
• Familiarity with campaign evaluation metrics and media buying
• Budget allocation as per planning, fund managing, monitoring campaign cost & ensuring ROI
• Knowledge and understanding of technology, new trends and social media innovations.
• Media buying, billing and follow-ups. Provide reports of purchases/expenses/invoices. Keep track of media buying and its uses. Track media expenditures to ensure business budget compliance.
• Proven experience as a Media Planner; programmatic Media buying experience is a must
WHAT YOU'LL DO
• Assist in the formulation of strategies to build engagement with BCG clients via digital channels
• Develop social media strategy and monitor the ongoing company presence on social media (LinkedIn, Instagram, etc.)
• Develop engaging copy and creatives
• Develop and monitor social media campaign and budgets
• Manage BCG India website
• Recommend SEO improvements and work with the global website team to optimize India website content to increase online presence / visibility
• Develop newsletters and emails to promote BCG content to clients using email automation tool.
• Provide creative ideas for content marketing to promote on digital channels
• Measure performance of our digital marketing efforts across channels using analytics tools (Google Analytics, Sprinklr, etc.) and assess against goals (ROI and KPIs)
• Identify the latest trends on digital channels and suggest ideas and strategies to improve reach and performance
• Collaborate with agencies and other vendor partners
YOU'RE GOOD AT
• Ability to ensure a high level of accuracy despite deadline pressure
• Ability to meet tight deadlines using strong multitasking and organizational skills
• Ability to excel both independently as well as part of a team
• Good team support skills
• Excellent communication skills
• Good project management skills
• Ability to build trust and work collaboratively with stakeholders and colleagues across the organization
• High level of initiative, self-motivation, resourcefulness, collaboration and patience
• Ability to ensure a high level of accuracy despite deadline pressure
• Ability to meet tight deadlines using strong multitasking and organizational skills
• Ability to excel both independently as well as part of a team
• Good team support skills
• Excellent communication skills
• Good project management skills
• Ability to build trust and work collaboratively with stakeholders and colleagues across the organization
• High level of initiative, self-motivation, resourcefulness, collaboration and patience
YOU BRING (EXPERIENCE & QUALIFICATIONS)
• PG/G in mass comm or relevant course
• A minimum of 4-5 years’ experience in digital marketing with excellent understanding of digital marketing concepts and best practices
• Expert to intermediate analytical skills.
• Excellent verbal, written communication and interpersonal skills.
• Up to date on the latest trends and technologies in digital marketing.
• Should have the confidence and knowledge to conduct trainings and drive enablement actives with other internal groups and senior stakeholders.
• In-depth knowledge of various social media platforms, website analytics.
• Intermediate knowledge of photoshop / graphic design tools.
• Good understanding of SEO and PPC.
• Experience in email automation tools.
YOU'LL WORK WITH
BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing candidate to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Planning digital marketing campaigns, including web, SEO/SEM, email social media and display advertising
• Measuring and reporting on the performance of all digital marketing campaigns
Requirements
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
Job Types: Full-time, Walk-InSalary: INR25,000.00 - INR30,000.00 per monthEducation:
• Bachelor's (Required)
Digital Marketing Experience:
• SEM (Preferred)
Work Remotely:
• No
Summary : Defining and owning the Digital Ventures- growth and plan across all available levers including but not limited to performance marketing, ASO, conversion rate optimization, user lifecycle management and retention.
Responsibilities:
- Define and develop strategy and roadmap for all organic and inorganic user acquisition and retention activities for the platform.
- Build the entire digital marketing stack including but not limited to SEM, Social, Programmatic, Affiliates, Push Notifications, Emailers and more.
- Complete ownership of analytics to not only drive optimization of marketing campaigns but provide feedback to Tech and Product to improve and iterate the product and user experience.
- Work with product and tech team to lay down integrations with requisite marketing tools and platforms.
- Managing multiple agencies for all Digital Performance & Impact channels and drive them to execute and deliver against platform goals and targets.
- Identifying trends and insights from the reporting data and optimize spend and campaigns, based on insights and different business goals.
- You'll also be responsible for charting out a consumer journey and communication across all digital touchpoints.
- Eventually, Train, Nurture, and Manage the team and get the best from them. Enable them to grow and learn constantly.
- Be aware of emerging technologies, be able to evaluate them and provide thought leadership and perspective for adoption where appropriate.
- Conduct weekly reviews against Business Plan and initiates any in-season planning and corrective action to be taken
Qualifications and Experience :
- Proven working experience in digital marketing of 6+ years
- Highly creative and experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Solid knowledge of web and app analytics tools (e.g., Google Analytics/Mixpanel/Appsflyer/Tune/Singular) and has been deeply involved with product/tech team in setting these tools up.
- Strong analytical skills and data-driven thinking
Comments
Post a Comment