Jocial Influencer Marketing

 Jocial Influencer Marketing

If you are a marketing expert, you hear a lot of marketing terms every day. You are probably quite useful with phrases like SEO (search engine optimization), content marketing, and social media marketing. But have you ever used the power of influencer marketing?

Maybe you tried it and it didn't work, or maybe you're playing with the idea. No matter what stage you find yourself in, it is important to understand your strategies to make your endeavor a success.

Start by taking a look at what influencer marketing is and the five mistakes to avoid. And then learn how to leverage influencer marketing to promote and grow your business blog.

What is influencer marketing?

Influencer marketing is the method of forming bonds with your business leaders to help your message reach a more extensive audience. An example of influencer marketing is sending an email to a popular blogger in your niche asking them to tweet their latest post.

The idea is that their customers will turn into traffic just as much as their popularity and strong customer loyalty.

5 common mistakes in influencer marketing

Influencer marketing is a very common concept, but it is often misunderstood. It's not as easy as sending three emails twice whenever you post a new message. Here are five mistakes people make through influencer marketing:

First mistake: Don’t get involved with influencers at first

Introducing an influential person in your last tweet does not guarantee a retweet. Also, if you email an influencer (when they have no idea who you are), your email will probably go to the Trash folder.

Influencers receive many messages that are difficult to follow on a daily basis. Neel Patel, for example, reports receiving more than 400 emails a day.

You can keep your email separate by making sure influential people know you. Wrap up for a month or so (at least) before reaching out to influential people. Here are some ways to do it:

• Comment on their blog and social media posts
• Share their blog posts (and be sure to mention them for them to see!)
• Retweet their tweets
• Send them a user-friendly email that is not self-promotional, such as kindly pointing out a broken link or another issue with their site

These are basic to start with, but feel free to get creative. For example, you can post a photo on Twitter that shows what you use and what you like! Their products. (Be sure to include their Twitter handle in your tweets).

Second mistake: Ask influencers to share irrelevant content

With such a general definition of influencer marketing, it can be very easy to come to the mindset that all you need is just a unique part of any leader in your industry. All you have to do is get a single email and puff, you always get the traffic you want.

But wasting more time than sharing on any old topic. As mentioned, influencers are busy and receive lots of such requests every day. No SEO blogger should waste time sharing fitness posts with his followers. (In this case, you are probably noticing the wrong influencer!)

Even if they recognize your name or face, they need a reason to share your content. You can ask any SEO industry leader to tweet your article about SEO strategies. But if people in your blog post cover the same things they heard before, how would they share it?

For influencers to share your content, it needs to resonate in some way with their readers or their brand.

Here are some blogging techniques that can increase your chances of industry leaders sharing your content:

• You use direct quotes from influential people that you plan to target or highlight in the case study. If you can get quotes from them directly in advance, for example, the position of an expert, the better! When they are mentioned in your content, your blog post immediately becomes relevant to their brand.
• Provide alternative perspectives on influential recent blogs. It doesn’t always work well, especially if you object to the influencer. But if you provide an approach to reasonable alternatives that make people think, the influencer has a better chance of sharing the post. Because it is relevant to their readers. 
• Influential Niche is a hot topic blog. If this is the first time you have heard of an influential person in a context, chances are they will share your content as the main source of news. However, for it to be effective you usually have to beat the other in the story. And it has to be stressful enough that the influencer connects emotionally with it and wants their followers to feel the same way.

The third mistake: Think in an integrated way.

Influencers must be clearly involved in all steps of the strategy, not to spread the word on the web. In the pain of failure in the whole campaign. The influencer knows his audience, he knows the medium of communication and the most relevant content for his audience. That’s why it’s important for influencers to get involved and integrate into the whole campaign’s plan before, after, and during the time.

The fourth mistake: Don't stay out ...

A common mistake that some companies make is the idea that they can "stay out" of influencer marketing campaigns. His only job is to leave the influencer alone in the open sea. Not good. On Facebook, Twitter, Instagram, or anywhere else, always remember who to contact when promoting. Users must have someone to ask questions. Also, they can complain, respond, get answers, and communicate in general.

Fifth Mistake: Target the biggest names in the industry

While this isn’t necessary and shouldn’t be a mistake in itself, shooting too much isn’t usually your best bet, so everyone is trying to find the best leaders in their industry to share their message. And most of the time influential people just don’t have the ability to do it all.

This means that the more effort you put into effective marketing, the fewer results you will see if your posts are not shared.

However, if you aim to connect with the micro or macro influencers in your niche, they will probably get a request for a part and really get more time to connect. But remember they are always busy, so stay on your way. Respect their time.

So let us tell you the biggest name. You can get a tweet to a blog post once and see a huge spike in traffic, but how long did it take you to get there?

If you put a little influence or other bloggers just above you, you won’t see the same instant spike in traffic. However, your content will often be shared more which will increase the overall traffic.

Basically, these five mistakes can cost you a lot of time failing your efforts. The key is to create real relationships. Then when the time comes you can request a social share or a mention in their newsletter.

Just remember: industry leaders are busy people and if they want to do any marketing online it is going to be credible content from people they know. You don't have to be your best friend, but if you build a small relationship now, you will see many rewards in the future.

Opportunity

Influence of Wealth for both Brand and Influencer

Jocial is only of its kind Influencer marketing platform that uses the power of connection and interaction of brands and Influencers to enhance the best experience in the Influence marketing Industry.We provide the most unparallel digital opportunity to our Influencer in this ever expanding Influencer marketing industry. Jocial integrate the unique power of affiliate marketing with Influencer marketing to help Influencers capitalize and reach their financial goals.

Influence marketing relies on the name of Web personalities. But it totally far from distant celebrities. It is used to advertise a promotional or informative message. The advantage of these influencers is that they have managed to create a committed community with which they are connected on a daily basis. They are part of the daily life of their subscribers, who trust their opinions.

The influence marketing approaches many of facts. It consists first of all in identifying the individuals. Mainly who create talks having an effect on its brand, its products, and its services. And then in developing a relationship with these people to establish agreements & collaboration.

Marketing initiatives that include recruiting influencers can serve different purposes. Like launching a product, increasing its visibility, growing its online community, developing products or markets, etc.

Influencers (Bloggers, Instagrammers, YouTubers, etc.) have been great sources of motivation and information for consumers for years. They play a role in the perception of the brand or in the way people need it. As well as in the decision making of connected buyers. In this context, influencer marketing strategies offer many advantages, including the following:

• Because they are loved by consumers. Influencers have an audience. That is already receptive to their ideas and the support they make.
• Their subscribers trust them. The links they establish with the influencer are not very comparable. Especially to the relationships developed between customers and brands.
• They can help businesses create positive, rewarding content that aligns with consumer needs. Indeed, influencers also have experience as users.
• By collaborating with them, it is possible to get tips and ideas. It can help refine communications according to the target audience.

A study by Jocial provided some interesting influencer marketing insights

Influencer marketing generates reach and attention:

The followers notice when an influencer mentions a brand, whereby they clearly assign the specific message of the influencer to the advertising brand. With an increase of 34.8 percent, influencer campaigns create a high level of awareness for a brand.

Influencer marketing apparently helps to increase brand awareness:

As a result, brand awareness is increased by an average of 17.3 percent. With before rather unknown brands, awareness can even be more than doubled.

Influencer marketing emotionalizes and offers interactions:

The influencer cooperations build a strong closeness between the brand and followers. Visible in significantly increased values for sympathy, trust, and credibility of the brand.

Influencer marketing can provide impulses for sales:

The enthusiasm to buy a brand is increased on average by influencer services by 29 percent. The willingness to recommend is even increased by 37 percent.

Opportunities for Influencer marketing from the business perspective

What does Influencer marketing mean for companies in the development environment? From the perspective of the system study associates, Influencer marketing for their own company is above all:

·         Growth of sales driver

·         By developing new business models in existing and new business areas

·         By creating new offers and service portfolios

·         Through better use of data

·         Possibility to improve customer interaction

·         Through new (digital) channels and touchpoints

·         By networking channels

·         Through faster customer communication

·         Means to increase efficiency

·         By automating processes

·         By simplifying (customer) processes

·         By rationalizing processes

·         Digital fitness and corporate success

 

If you look at how planning companies deal with the tests of the digital age, there are clear differences in digital fitness. Only a quarter of the turn players are well prepared for the digital challenges. And see Influencer marketing as an opportunity. We have defined these companies as “digital leaders”. And thus as digital pioneers in the construction industry. Particularly with regard to the forecast (medium-term) sales growth, the group of digital leaders stands out strongly from the "digital laggers".

Digital leaders expect 50 percent higher growth than the digital laggers. The biggest driver for corporate growth is the development of new digital business models. The digital leaders' business models, which have been newly developed in the course of Influencer marketing in the past two years, account for 12 percent of total sales. Not only the courage to break new ground but also competence and fitness in the digital field are rewarded.

What goals do companies hope for?

Of course, pure marketing is behind the collaboration between companies and influencers. Both sides often benefit from this cooperation. But what advantages do companies derive from this marketing strategy with influencers?

·         Awareness of the company is increasing

·         Link building

·         Visibility of the company increases on Google

·         The desired target group of the company is addressed directly by suitable influencers.

·         The company generates more social signals like likes, comments

·         The company itself grows on social platforms

·         Careers

·         Our culture is core to everything we do.

·         Why Join Jocial?

·         We create spaces where everyone feels safe and encouraged.

·         Join one of the fastest-growing Influencer Marketing companies around! We continuously challenge ourselves through committed teamwork, integrity, and open communication to be the best we can be. We promote a thriving work environment that creates a place for people to organically succeed. We want to support our growth as we strive to supersede industry expectations. To do this, we need top tier strategists and activists who are looking for a challenge.

·         We are always looking out for talented individuals who are ambitious, who love challenges and who have a passion to excel! Come join the fast-growing team and create a future. Rated amongst one of the fastest-growing companies, Jocial is built on a strong vision and corporate philosophy well-founded on its core values. With one of the lowest attrition rates in the industry, Jocial offers the best opportunity for its members to innovate, learn, and grow. Joining hands with such an organization will put you on a guaranteed growth-path.

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·         What you do

·         Responsibility is the biggest issue you face with personal ownership. All this, including the final results and scheduled tasks. You have a knack for communicating and collaborating across influence functions and organizations. You’re smart, curious, and adaptable - and your optimism and appetite for learning influence everything you do. Sounds like you?

• JOCIAL.COM

Influencer Marketing

The Basic of Next Big Marketing

·          23 January, 2021

Influencer Marketing is now a growing form of digital marketing. Not only digital marketing but also in all marketing contexts it creates a big establishment. For a moment it has started as a buzzword and the media refers to it on all platforms. Social media to online web or blog platforms, all are now talking with this popular marketing form. But there are so many people who are still not detailed with this influencer marketing. They may not know the proper uses or do not really understand what it is. So among other marketing experts, they can ask to know about this marketing that "What is Influencer marketing?"

Jocial is a well-organized influencer marketing base popular website. It has a lot of articles on Influencer marketing and experience over this campaign. Even detailing other digital marketing they explained all the complexities of influencer marketing. We have made some real and informational articles on these marketing tactics and strategies. But there are so many people who come here the first time and search for their primary question about marketing. As we care for our visitors and users, again we tried to explain the basics of this marketing. So that the new ones can know the focus of influencer marketing and the regular user reader can update themself. Today we are going to update the article about Influencer marketing so that all can know about the basics of influencer marketing.

What is influencer marketing?

Influencer marketing is one of the newest forms of digital and content marketing. While it is true that there is a difference in content marketing strategy, it is true that content with value does not automatically find a large audience. It depends on a variety of factors, first, the "who" shares and advertises the content.

In the image of the influential person, companies have received great support for sponsoring and sharing their products on social networks. A complex process, if used in the right way, can greatly improve the performance of an activity.

But why this result? Who is an influencer and why does he have such control over the public?

An influencer is an ordinary person: anyone can become an influencer. This figure shares, through social networks such as Instagram, Facebook, YouTube, and Twitter, his daily life, his interests, and his knowledge. On the other "side of the screen" are the followers.

Other common people are known as the audience. They identify and find points of contact in the influencer, follow his stories, and find there a reference figure.

With influencer marketing, companies can make use of the link between influencers and followers.  So that they can advertise their brand to have a wider sharing of contents. Brands can aim to transform followers into leads and, subsequently, get more progress.

Who is an Influencer?

It is clearly someone who has:

• the power to influence the purchasing decisions of others. He/she can use the knowledge, position, or relationship with the audience.
• A following in a niche and with which he actively engages. The number of followers depends on his niche and also on his ability to promote himself.

But it doesn't necessarily have to have thousands and millions of followers. Because without a big following one can make this influence a big marketing weapon. We will see in this article, there are also micro and nano influencers.

What a person must have to become an influencer

First, an influencer must have an audience with thousands if not millions of followers on a specific social network platform. It can be one of the common social networks like Facebook, Instagram, YouTube, Twitter, or even a blog.

One of the most important factors is that the followers must be real and active on the influencer's profile. So they must not be bots or users bought and not interested in the topics and content posted by the influencer.

A recent Instagram update hides the number of likes received under each published post and further examines the impact and originality of influencers. Receiving many likes (not counting those generated by bots) means nothing if there is no base. It's a good strategy.

In fact, it cannot be considered as an ideal platform for advertising unless users interact with comments and shares. Also, they are less likely to influence the likes of their followers.

The role of an influencer is to be able to literally influence purchasing choices and the thinking of their followers. This means managing the various products and services they advertise.

How to become an influencer

You see, to be effective, you need to be dedicated and passionate about what you do. While this can be difficult, it does not mean that it is impossible if you follow a detailed and well thought out project.

First, you should study social media. You need to choose a platform to start this path. We must increase by posting regularly and creating a connected community.

Then you must be able to master a certain thing. Then decide what kind of influence you want to be. At this stage, you can choose whether to become a fashion influencer, travel influencer, food influencer, and all the different types that exist in this field. The most important thing is to choose the sector and be the best in that field. By doing this you will be able to find the most effective influencer marketing on the web.

The third step is to create a web marketing plan and develop an editorial line. In fact, you don't just have to post a photo and hopefully, the rest will come by itself. You need to create interesting and engaging content that can grab the attention and attention of your followers. One must be persuaded, a “writer” can not only keep the passion in words but also be inviting, direct, and clear to everyone.

One must be an expert in online communication and public relations. For this, you need to build and maintain relationships with different marketing people. It can be influential, writers, and professional speakers. It allows you to build trust in others and grow professionally on the platform of your choice.

The fourth rule is to know and classify how to use photo editor programs so as to create proper and professional images.

Fifth and last, but certainly not least. That is to learn to analyze campaigns created to understand what is not working and to determine how they can be improved. Sometimes an expert and experienced influencer, even if they don’t have many followers, creates enough and interesting content to reach more followers than the person who has more followers on their platform.

The three categories of influencers

We can also categorize influencers into three different types.

• The Mega influencers. This section contains all the popular influencers that count millions of followers on their platform. On this basis, they have a real impact on being a very credible and professional person in this field. Obviously, their remuneration is also much higher and they work with big brands. And these brands can set a big budget to start an ad campaign with them.
• Mid-level influencer (The Macro Influencers). These are quite popular but not like the previous categories because they are not public figures. They have a lot of followers but in this case, we are not talking about very high statistics: we start with 7 to 10 million followers.
• Micro-influencers, who are regional or local influencers. They have considerable authority over them, but they have no number of people. They have 500,000 to 1 million followers. So they are all active and interested in your feedback.

The relationship between the brand and the influencer

If a relationship is to be established between influencers and followers through connectors and general interests, it must be based on a specific strategy between organizations and influencers.

Common mistakes marketers and companies make are choosing an influencer based on the likes, opinions, and numbers of followers on their posts. In fact, it is the marketers who find that influential people can better adapt to their goals and products.

Even the social channels through which influencers work can be a good model for the person we can choose duty. The social networks that have made this collaboration even more useful today are, of course, Instagram and YouTube. These are immediately followed by Facebook, Twitter, Snapchat, etc. The visual content is actually managed to grab the public's attention.

The wise choice by companies and marketers is to choose to collaborate with micro-influencers. They are consistent with the brand of the company. Influential individuals who have a relatively small community compared to VIPs or long-established influencers and who can actively engage users, get to know them, and form a bond with the brand.

The benefits of influencer marketing

Starting a partnership with an influencer has various benefits for your business:

• Your brand will be perceived by the public as being advertised by a “trusted person”, it is a matter of preference.
• Sharing content about your organization by an influencer can increase your chances of getting new leads. Followers of the influencer may be affected and in a short time, agree to purchase.
• As the last step, followers can be your customers, convert, and then purchase your product.

All this can happen through the actions of the influencer who has made himself available to advertise your brand through:

• Sharing your posts
• Sharing articles that talk about your brand
• Sharing the same post or article on multiple social platforms

Last but not least, influencer marketing is a measurable strategy. Data can be collected, studied, and analyzed to track the effectiveness of various campaigns. This means being able to perform strategies where they are flawed, continuing with strategies that have so far allowed effective results for you, and monitoring the return on investment (ROI) progress.

Learn how to build effective marketing strategies

No university can teach you how to run an effective marketing campaign. At the same time, the experience can bear fruit as well as a bad experience. Knowledge of monitoring tools and processes that lead people toward loyalty is required to be able to adopt a strategy in this sector but they can prove difficult to study independently.

We offer Jocial the leading Influencer Marketing online platform for your business or branding. This is because it prepares the digital marketer or entrepreneur to create effective marketing strategies by providing the skills needed to get the best results from the promotion. Also, they can teach you to use the tools you need to monitor the progress and effectiveness of your strategy.

The platform is online and gives you the opportunity to see and review the lessons whenever you want, following your learning pace and immediately putting into practice the skills acquired.

We are now in a digital world where the use of social networks is represented. As a more universal reality, the position of millions of active users on social networks is growing every day. Some rare transformations have taken place on these social networks. Because users are increasingly using networks as a priority for communication. Customer service help should consider this medium as an ultimate bet for customer aid. Not as an alternative, it is a matter of real importance. Today we are here to talk about online customer service that can help you grow your online marketing strategy.  

The customer's buying experience should be absolutely satisfactory enough. And these include pre-purchase, post-purchase, and post-treatment. Since this can be a determining factor in the case of repeat purchases, so, good customer service strategies must be applied.

Why is it necessary to provide good online customer service?

The attention your customers pay will mean the difference between your business or your competitive purchase.

A satisfied customer will not only be more likely to return to your store but will probably recommend your service. Lifetime "word of mouth", but in an online format.

Also, before or after the purchase, your customer may have doubts or questions, if he gets good attention before the purchase, he must choose your product or service before your competition.

Thus, it is essential to have one or more people in charge of this process. And if this is not possible in your organization, employees must have the necessary knowledge to be able to apply customer service strategies properly.

What customer service strategies can you work on in your business?

Every business is different, not all businesses can follow the same strategy or have the same type of customer. So, the best customer service strategy you can follow is to make it for your business.

To help you set up the strategy, here are 5 guidelines you can consider when creating your own method:

• Establish a customer service protocol
• Assign the people who will be in charge of carrying out this protocol and serving clients or potential clients
• Prepare your employees with good training
• Listen to your client and know what their needs are
• Personalize your customer's buying experience

As we have already said, every business is different. But, these guidelines can help you establish more advanced protocols. It helps you adapt to your business which keeps your clients 100% satisfied and avoids so many bad situations.

What online customer service tools can you use?

Once you have clear the needs of your client and the cases that may arise where they need attention from the company, it is time to establish the channels through which you will serve your clients or potential clients.

In this case, we will focus on ONLINE customer service tools. There are many platforms that offer us chats, live conversations, or help on your own website to help service. But you must choose the one or those that best suit your business.

Among the tools that you can use we can find the following:

Live chat: Including chat on your website is a very useful tool, especially in an online business. This channel can replace emails or calls and is more efficient in speed and troubleshooting. But users can usually request answers to questions or information that is not available on the web before making a purchase.

Having a chat in your online business is one of the best ways to work online customer service today.

Email: It is the most popular online tool for customer organization communication. It usually comes with a purchase process, subscription, registration. It is a part of the service and influences the customer's perception of our brand.

The client can contact the company by writing directly from their email to an email address or using a form installed within your own website.

Social Networks

We have not been able to pass social networks as a channel of attention. Currently, users are traveling the fastest, especially the youngest. A direct channel with the company and the negative features of social networks, doubts, or customer questions can be resolved with great effectiveness.

We can find different forms of contact:

Facebook Messenger: it is a very fast and effective way. Facebook allows you to establish customer service hours on your page. And offers the user the average waiting time to receive a response from the page.

A direct message from Instagram: This route doesn't seem to be widely used, but you'll be amazed at how many businesses you sell through Instagram. And if the focus is fast through personal messages, you can reap great benefits over your competitors.

Also, being a full mobile social network, it allows you to receive instant notifications and respond quickly (although you need to disconnect from work).

WhatsApp Business: it is the newest tool. It takes less time between companies. But it is very useful since it allows you to separate your personal WhatsApp from your company WhatsApp.

Also, WhatsApp Business allows you to establish customer service hours and schedule automatic responses. We must always avoid “robotizing” our responses as much as possible. But it is very practical when you are out of office hours.

This tool enables fast, easy, and direct communication with the client.

These are just some online customer service tools. But depending on your type of business, there will be some that are better for you and others that are not so useful, but it never hurts to know them.

Do you use any other tool to provide your online customer service? Let us know about that. If you are interested in different marketing strategies and online business campaigns you can contact JOCIAL. You can learn so many business things from here. Good Day!