AMLAN BASU COPYWRITING

  Financial Copywriter There are complexities and specialisms in every sector, but financial services are among the most challenging. When producing content in this industry, it is essential to employ a specialist financial services copywriter. But what does a financial copywriter do? This is a writer who knows the products involved, has the ability to explain complex things in simple terms and can cut the jargon to communicate your message effectively. You may think that your own ability to crunch numbers and your expert knowledge of your sector mean you can handle your own copywriting. But what sets specialist financial copywriters apart is their ability to tell a story. They will have the instinct to identify the rational and emotional drivers behind your clients’ decision-making and communicate the real essence of your brand and its values in a way that truly hits the mark. If you’re still wondering what does a financial copywriter do, this  infographic  gives...

  7 Copywriting Tips for Beginners   Are you a new copywriter, just getting your feet wet in this lucrative industry, in need of some copywriting tips? Or, are you someone who wants to learn copywriting but you’re not sure how to get started? Perhaps you’re a freelance writer, who wants to start making more money by learning a more lucrative type of writing such as copywriting.  If you want to try your hand at freelance copywriting, this is the best time to do it.  We are currently witnessing the rise of the gig economy, also known as the freelancer economy, or what I call the skill economy. It is absolutely thriving right now, allowing  digital nomads  all around the world to earn a real living with the laptop lifestyle.  One of the highest-paid freelance jobs is freelance copywriting. Anyone can learn copywriting. With guidance from the right sources and some expert copywriting tips, beginners can quickly become sought-after copywriting mas...